Cardinal Care
Virginia's Medicaid Program

Value-Based Purchasing


Value-based purchasing refers to a range of policies that use both financial and non-financial incentives to drive strong performance at multiple levels within the health system. Within DMAS, the Office of Value-Based Purchasing (OVBP) is devoted to promoting policies that encourage the provision of high quality, efficient care to Medicaid members; resulting in better care outcomes for members, while maximizing the value the Commonwealth receives for its state and federal health care dollars.